Thursday, August 20, 2009

File This One Under "Awesome!"

Talk Talk an internet broadband company in Britain apparently being run by mad geniuses has started a new program. They're sending ex-pickpockets into the streets of London to surreptitiously deposit small amounts of cash in people's wallets.

They're calling them "putpockets" and they are putting up to 20 pounds sterling in total stranger's pockets. The plan is to give away at least 100,000 pounds in small increments.

This story has everything: atonement for criminals, random anonymous generosity, inverting a common fear of pedestrians in urban areas.

The effect of this idea is to turn what would otherwise be dull, crowded, or even threatening daily commutes in the London Underground, into something exciting - even hopeful. Original and awesome.

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